NICE has developed and tested the organization model in the past three years. This model consists of three levels: the NICE center level, the NICE country level and the NICE International level.
Center level
NICE centers are operated on a franchise basis by local entrepreneurs. The franchise takers sign a franchise contract with the NICE country organisation and pay a franchise fee for using the NICE brand and concept, and a lease fee for using the equipment. Through the franchise, they benefit from a package of support services from the NICE country organisation, that will allow them to concentrate on their local market and operations to run a profibable business.
Country level
The NICE country organization is a joint venture between NICE International BV and one or multiple local partners that have a strong position in the country. The partner should have the ability to co-invest and have a relevant market presence that provides a basis for rolling out the NICE concept in the country. Examples of potential local partners are banks, Internet Service Providers and Telecom companies. The country organization is responsible for developing and supporting the network of NICE centers in the country. To do so it gets the exclusive master franchise for the country from NICE International and pays revenue-based royalties to NICE International. The main income sources for the country organization are the franchise fees and lease fees of NICE centers as well as distribution fees from partners.
NICE International level
NICE International is the international holding company and the owner of the NICE brand and concept, based in The Netherlands. The organization performs a number of tasks, including central purchasing of equipment, development of new countries, development of new services with content partners, supervision of country organizations, and attracting funding. The main sources of income for NICE International are royalties from country organizations, distribution fees from content partners and margins on equipment sales to country organizations.