Mission
NICE has the mission to unleash the potential of people in developing countries through powering ICT with sustainable energy.
NICE aims to improve lives by building a distribution network for development services that encourage personal and economic growth, and empower people to take the future in their own hands. NICE especially aims to support youth, women and entrepreneurs, as these groups are essential to ensure the development of the wider community.
Ambition
NICE wants to become a flagship social business and the largest distribution channel for development services in Sub-Saharan Africa, with 250 NICE Centres in 10 countries by 2020, reaching 1 million direct beneficiaries.
Currently there are 7 NICE Centres operational in Gambia, West Africa. Through the NICE Roll-Out Project the business will scale up in Gambia, and expand its geographical scope to Tanzania and Zambia. A total of 57 NICE Centres will be set-up by the end of 2014, reaching 100,000 people directly.