NICE is a franchise concept. Local entrepreneurs are given the contractual right to operate a NICE center on this basis. Under the franchise arrangement NICE offers support to the entrepreneurs in areas such as technology, training of personnel, marketing, and business support.
The entrepreneur is responsible for the location and furniture of the NICE center, whereas NICE provides the solar system and the ICT equipment on an operational leasing basis. The entrepreneur will pay a monthly lease fee for the equipment and a sales-related fee for using the NICE concept. The main benefits for the entrepreneur are:
- Access to modern ICT equipment and a no-break energy system without making a large investment;
- Access to technical and business support by NICE;
- Being part of a strong brand that is built through national marketing campaigns;
- The right to sell the NICE services that will produce healthy revenues;
- A profibable business.