Many governmental, non governmental and commercial organizations operating in developing countries have difficulties to reach people living at the Base of the Pyramid. There is a lack of distribution and communication channels for which NICE offers a solution. NICE can distribute information through the computer system or the cinema. For instance, people are educated on HIV/Aids in our cinema or offered a one-on-one online training course. NICE centers can also distribute physical products as far as they meet the profile of the brand. Examples are solar chargers, mobile phones, and USBs.
In addition, NICE offers the possibility of two-way communication with customers. Beside distribution of products and services, it is also possible to gather customer information throught the NICE centers. Online and offline surveying of customers can provide valuable information in the research and development process of new products and services for the BoP market.
The strenght of NICE as a distribution channel is that, with a future network of 250 centers in 10 developing countries, NICE has an unparalleled reach. This makes NICE attractive to all sorts of organizations that benefit from doing business with one central organization.